Something that most people don’t realize is that when you are having a conversation with someone, you are essentially interviewing them. That’s why when you interview someone, you should be having a conversation.
I’ve been a promoter for close to 13 years now. Initially, I thought that it was going to be easy. I thought that it wouldn’t really cost anything – that I was going to do it for the music. In reality, it was hard, and expensive.