Why use Facebook ads?

Facebook advertising is now one of the most effective tools to help grow your local business, create loyal customers, and generate new leads and sales. With a low barrier to entry there is no better time to start than now.

If you want more people to walk through the door of your…

  • Restaurant
  • Clothing store
  • Dental office
  • Bar
  • Or any local establishment

There’s no better way to promote your business than by using Facebook ads.

Getting Started with Facebook ads

You can access the Facebook ads dashboard by going to https://www.facebook.com/ads/manager.

From there, you are given the option to create a new Facebook campaign.

There are a few different types of Facebook ads that work best for local businesses.

  1. Boost your posts
  2. Promote your Page
  3. Send people to your website
  4. Reach people near your business
  5. Raise attendance at your event
  6. Get people to claim your offer
  7. Collect leads for your business

How to Choose Your ad Type

When you go to create a new Facebook ad, you will be presented with a list of 11 different options. 7 of which were listed above.

Setting up the ads will be similar to each other. After selecting the campaign objective you will be brought to a section to choose your audience and the budget. This section is called your Ad Set.

You can create multiple ad sets per campaign. Each Ad Set can have different targeting options allowing you to test which works the best for your local business.

Define Budget and Spend

Facebook allows you to have complete control over your money. As an advertiser, you can define how much you want to spend. You have the option to set a daily budget, as well as a budget over the lifetime of the campaign.

Picking the Right Audience for Your Ad Set

Before you can start selling to your audience on Facebook, you need to know who you are trying to target. That means you need to know who the ideal customer is, where they are, and what they plan on buying.

Local businesses have the upperhand when it comes to their target market. These potential customers live near or around your location.

How to set up a Facebook audience

Once in the ad set of your campaign, you can customize your audience by location, age, gender, interest, relationship status, job title, income, and much more.

Create an Offer for Your Audience

The offer is what will draw the attention to your ad and business. The offer can be anything from a discount, to a store sale, free estimate, etc. The goal of your Facebook ad is to get the user to your website or store location.

Build the ad to Complete the Campaign

Every Facebook ad has text, image, headline, newslink description, and a call to action button. Be sure to fill out the ad with the details of your offer.

If you do not have graphics to use for the ad, Facebook provides free stock images within their Ad Manager. Be sure to select one that will stand out and grab the customer’s attention.

Selecting a photo that stands out and grabs attention will help increase your ads’ engagement. Remember, most people using Facebook’s newsfeed are scrolling through it quickly.

Test, Test, Test

When creating your Ad Set and ads for your campaign, it is best to try multiple audiences and ad variations.

For example, one ad may use a different headline (while everything else remains the same), and another a different image, another a different call-to-action, and so on.

Using ad variations to the same audience allows you to decide which message will generate the best results.

Conclusion

If you follow these tips on local Facebook marketing, you will be well on your way to getting more local exposure for your business. Facebook ads is a very powerful tool for attracting new customers and  staying engaged with current ones. Always make sure you are optimizing your Ad Sets as well as improving on your ads. A little amount of ad spend will go along way.

Need help launching and managing a Facebook ad campaign? Contact www.reachdigitalgroup.com.

Jake Eisenberg
President | Reach Digital Group

CMO | SMB Compass