Tag Archives: advertising



Facebook Ads
May 29, 2018

Why Use Facebook Ads For Your Business

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Why use Facebook ads?

Facebook advertising is now one of the most effective tools to help grow your local business, create loyal customers, and generate new leads and sales. With a low barrier to entry there is no better time to start than now.

If you want more people to walk through the door of your…

  • Restaurant
  • Clothing store
  • Dental office
  • Bar
  • Or any local establishment

There’s no better way to promote your business than by using Facebook ads.

Getting Started with Facebook ads

You can access the Facebook ads dashboard by going to https://www.facebook.com/ads/manager.

From there, you are given the option to create a new Facebook campaign.

There are a few different types of Facebook ads that work best for local businesses.

  1. Boost your posts
  2. Promote your Page
  3. Send people to your website
  4. Reach people near your business
  5. Raise attendance at your event
  6. Get people to claim your offer
  7. Collect leads for your business

How to Choose Your ad Type

When you go to create a new Facebook ad, you will be presented with a list of 11 different options. 7 of which were listed above.

Setting up the ads will be similar to each other. After selecting the campaign objective you will be brought to a section to choose your audience and the budget. This section is called your Ad Set.

You can create multiple ad sets per campaign. Each Ad Set can have different targeting options allowing you to test which works the best for your local business.

Define Budget and Spend

Facebook allows you to have complete control over your money. As an advertiser, you can define how much you want to spend. You have the option to set a daily budget, as well as a budget over the lifetime of the campaign.

Picking the Right Audience for Your Ad Set

Before you can start selling to your audience on Facebook, you need to know who you are trying to target. That means you need to know who the ideal customer is, where they are, and what they plan on buying.

Local businesses have the upperhand when it comes to their target market. These potential customers live near or around your location.

How to set up a Facebook audience

Once in the ad set of your campaign, you can customize your audience by location, age, gender, interest, relationship status, job title, income, and much more.

Create an Offer for Your Audience

The offer is what will draw the attention to your ad and business. The offer can be anything from a discount, to a store sale, free estimate, etc. The goal of your Facebook ad is to get the user to your website or store location.

Build the ad to Complete the Campaign

Every Facebook ad has text, image, headline, newslink description, and a call to action button. Be sure to fill out the ad with the details of your offer.

If you do not have graphics to use for the ad, Facebook provides free stock images within their Ad Manager. Be sure to select one that will stand out and grab the customer’s attention.

Selecting a photo that stands out and grabs attention will help increase your ads’ engagement. Remember, most people using Facebook’s newsfeed are scrolling through it quickly.

Test, Test, Test

When creating your Ad Set and ads for your campaign, it is best to try multiple audiences and ad variations.

For example, one ad may use a different headline (while everything else remains the same), and another a different image, another a different call-to-action, and so on.

Using ad variations to the same audience allows you to decide which message will generate the best results.

Conclusion

If you follow these tips on local Facebook marketing, you will be well on your way to getting more local exposure for your business. Facebook ads is a very powerful tool for attracting new customers and  staying engaged with current ones. Always make sure you are optimizing your Ad Sets as well as improving on your ads. A little amount of ad spend will go along way.

Need help launching and managing a Facebook ad campaign? Contact www.reachdigitalgroup.com.

Jake Eisenberg
President | Reach Digital Group

Good News for Small Business
May 2, 2018

Good News for National Small Business Week

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It’s National Small Business Week!

From April 29th to May 5th, 2018, the Small Business Administration (SBA) recognizes outstanding entrepreneurs and small business owners from all across the 50 states and U.S. territories.  Statistics gathered by the SBA show the importance of the 29.6 Million small business in our economy.  Here’s just a sample:

SBA Small Business Statistics

In Metro Detroit, there’s a new resource for small business owners!

New Radio Media is not just a Michigan small business; the network offers a variety of options to help small businesses thrive. Launched in 2018, this platform provides local business owners with the tools for success in today’s digital marketplace.

First, you’ll find business radio programming that’s easily accessible. You’ll find advice, insight and ideas on the New Radio Media Business Channel – live streaming shows with a classic radio format and audience interaction.  With video, the choice is yours – listen like it’s radio, watch like it’s TV. You can watch/listen to the live shows on any device, or access on-demand shows whenever you like. The NRMStreamz app lets you listen or watch, wherever your busy life takes you. A growing number of the shows are also available on ITunes.

Second, businesses, organizations, influencers and media personalities can create their own professionally produced video show on the New Radio Media Network for a fraction of what air time on Detroit radio would cost. Your show can be live or pre-recorded (with on-demand archives included) and accessible on any device. Video content is the key to accessing today’s consumer and building your brand.

Finally, this Metro Detroit based streaming network offers affordable advertising for local businesses – or businesses trying to access our local Detroit area market. New Radio Media can air your existing video ad spots, or help you create ads or script and produce custom ads for you. There’s a plan to fit every budget. The best part is that your ads don’t have just a limited run. With archived on-demand shows, your ad has unlimited potential! You’ll be reaching your target market for months – even years – as consumers access on-demand content.

To learn more about New Radio Media, visit www.newradiomedia.com.

February 3, 2018

Talking Biz – Episode 5

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February 3, 2018. Joined by special guests Joe and Jeff Lupo from Lupo Chiropractic Center in Roseville, Michigan. Discussing the super bowl, food preparation, and what gets spent on advertising as a whole. Also, touching on millennials and how they watch their content by getting some input from the NRM team! 

    March 20, 2018

    Rise above your competition with video content

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    How will you be heard above all the other voices in the online conversation?
    The answer is simple – rise above your competition with video content.

    According to industry estimates
    One minute of video = 1.8 million words of text in the message communicated.

    Detroit radio and news outlets can’t provide the value and the reach you need. Video is the most efficient and effective way to get your message across, promote your business, become an influencer and build your brand. Communication today is visual. If you want to sell it, they have to see it!

    WHEN IT COMES TO ADVERTISING, VIDEO = VALUE.

    Video effectively and efficiently reaches your customers where they live – on an undeniably massive scale.

    Video content is the key to getting your message across – whether you’re a retailer, a service provider, an entertainer, or an online personality, you need video. Video content sets you above podcasts and other audio/only platforms like radio.

    • Tell your story
    • Build your brand
    • Meet your customers in a new space
    • Tap into the best value in multi-channel marketing

    New Radio Media is producing and streaming original video content from our studio in Farmington Hills, Michigan. While our programming has global reach, our focus is providing an incubator for local talent and a forum for interests and issues in the Metro Detroit area and the state of Michigan. We offer live/interactive shows as well as on demand episodes. Our NRMStreamz app gives our audience access to our programming any time and anywhere.  The shows and app are free, no subscriptions or fees!

    We offer a unique opportunity to local business owners, organizations, educators and entertainers by providing affordable, professional video production services and advertising options.

    Broadcast: Be the star of your own weekly live streaming show – with audience participation and previous episodes available on demand.

    Advertise: Sponsor an entire show or buy advertising spots. We have ad spots for every budget and an in-house production company will work with you to create effective and professional video ads.

    New Radio MediaJUMP INTO THE LIVE MEDIA STREAM!

    Our live streaming/on demand programming offers you a winning formula:

     VALUE+REACH=REWARD.

    Hosting and advertising spots are available.
    Contact us to learn more.

    April 21, 2017

    You Have to Be Seen to be Heard

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    For advertisers, educators, entrepreneurs and influencers, the message is clear. From here on, if you want to be heard, you have to be SEEN.

    Read more

    April 21, 2017

    Video Dominates the Online Conversation

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    “If you don’t like change, you are going to like irrelevance even less.” – Eric Shinseki

    Communication today is visual. You know it, but what are you doing about it? Nobody hears you unless they can see you. As a business owner, how will you get your message across, stay relevant, and be heard?

    Video is Everything.

    Marketing Land called 2016 “The year of live video.”

    “Live video became a feature for social networks in 2015. In 2016 it became a business.”

    According to Statistic Brain Research Institute,

    Nearly 5 billion videos are viewed on YouTube every day, with 3.25 billion hours of video viewed on the platform every month.

    Smart advertisers have taken notice. Global digital advertising is expected to top TV in 2017 for the first time, according to IPG Mediabrands’ Magna

    You need Video.

    Forrester estimates that:

    One minute of video = 1.8 million words of text in the message communicated.

    Video is the most efficient and effective way to get your message across, promote your business, become an influencer and build your brand.

    New Radio Media is Video.

    New Radio Media is a professional and affordable way for you to become a part of the vital and growing video conversation that fuels business growth.

    New Radio Media combines classic live radio format with on-demand access and archived video libraries. Our innovative platform will deliver local, national and global content. Consumers can listen to (and interact with) live streaming shows, just like radio. They can listen to archived shows, just like podcasts. But here’s the exciting difference: we include video for each show- accessible from any smartphone, tablet or computer. Our app allows our audience to download our content and enjoy everything in either podcast style audio-only format or audio/video format – it’s their choice. The New Radio Media audience is anyone, anywhere, any time. New Radio Media will launch in June, 2017 with programming produced in our Metro Detroit studio.

    To pitch a show idea or find out about advertising opportunities, contact info@newradiomedia.com.