Category: Business



July 12, 2018

Why Your Marketing Should Focus on Seniors

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Marketers take note! The aging population explosion is here!

The U.S. has reached a new milestone – a population of over 50 million seniors for the first time in our nation’s history.
The senior population is expected to climb to 83,000,000 by 2050.

While you’re distracted by Millennials and Gen Z, you could be missing a rapidly expanding market for products, services, entertainment and information:

  • Nearly 10,000 baby boomers will turn 65 each day over the next 15 years.
  • By 2060, Census Bureau projections show adults age 65 and over will account for nearly a quarter of the U.S. population! That’s almost 95 million consumers!

(source: Census.gov)

We’re Digital – and Social!

Forbes notes that Baby Boomers, are particularly active consumers when it comes to video – and they share their finds!

“54% of boomers and seniors watch videos online, with entertainment and utility as their main reasons.”

“36% visit an online video website, 31% forward a video or link and 22% post a video on social media.”
Nearly half of seniors 65+ have a smart phone. Given that 73% of the 50-64 age group, currently own a smart phone, the number of 65+ smart phone users will climb as that group enters the mix.

Among older adults who use the internet, 71% go online every day or almost every day, and an additional 11% go online three to five times per week.

(Source: Pew Research)

We’re Living and Working Longer!

The average life expectancy at birth in 2010 was 10.5 years longer than what it was in 1950.
We’re living longer. We’re also working longer, either by choice or by economic necessity.

CNBC Reports a hot job market for people over 50! More companies are hiring experienced senior workers in this tight labor market.
According to the Bureau of Labor Statistics, the unemployment rate for those ages 55 and over is just 3.2 percent as of February 2018. That’s lower than the current unemployment rate of 4.1 percent for the entire U.S. population and a steep 14.4 percent for teens.

Seniors are the Demographic Marketers Can’t Afford to Ignore!

The senior market offers an often-overlooked opportunity when it comes to content creation and ad spending. 65+ is a steadily growing consumer base of people who are living longer, working longer, and already very active in the online marketplace. Baby Boomers are (and will continue to be) a huge and valuable target market – especially in the digital space. There is a growing demand for digital content that will attract, access and engage the senior consumer. This content creates advertising opportunities for services, products, entertainment, education, and information targeting this demographic. Those who join that digital conversation will reap the rewards!


Gracefully Greying on New Radio MediaGracefully Greying on New Radio Media

Advertising and sponsorship opportunities are available.
Contact info@NewRadioMedia.com for details.

Get it on Google PlayDownload on the App Store

Gracefully Greying explores aging issues that are as inevitable as death and taxes.
If you are over 50 – or have parents over 50 – this show is for you!
We’ll help you navigate the many challenges of aging. Each show will focus on a single topic, such as, financial issues, legal issues, medical issues and psychological issues, with a guest who is an expert in that field.

Facebook Ads
May 29, 2018

Why Use Facebook Ads For Your Business

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Why use Facebook ads?

Facebook advertising is now one of the most effective tools to help grow your local business, create loyal customers, and generate new leads and sales. With a low barrier to entry there is no better time to start than now.

If you want more people to walk through the door of your…

  • Restaurant
  • Clothing store
  • Dental office
  • Bar
  • Or any local establishment

There’s no better way to promote your business than by using Facebook ads.

Getting Started with Facebook ads

You can access the Facebook ads dashboard by going to https://www.facebook.com/ads/manager.

From there, you are given the option to create a new Facebook campaign.

There are a few different types of Facebook ads that work best for local businesses.

  1. Boost your posts
  2. Promote your Page
  3. Send people to your website
  4. Reach people near your business
  5. Raise attendance at your event
  6. Get people to claim your offer
  7. Collect leads for your business

How to Choose Your ad Type

When you go to create a new Facebook ad, you will be presented with a list of 11 different options. 7 of which were listed above.

Setting up the ads will be similar to each other. After selecting the campaign objective you will be brought to a section to choose your audience and the budget. This section is called your Ad Set.

You can create multiple ad sets per campaign. Each Ad Set can have different targeting options allowing you to test which works the best for your local business.

Define Budget and Spend

Facebook allows you to have complete control over your money. As an advertiser, you can define how much you want to spend. You have the option to set a daily budget, as well as a budget over the lifetime of the campaign.

Picking the Right Audience for Your Ad Set

Before you can start selling to your audience on Facebook, you need to know who you are trying to target. That means you need to know who the ideal customer is, where they are, and what they plan on buying.

Local businesses have the upperhand when it comes to their target market. These potential customers live near or around your location.

How to set up a Facebook audience

Once in the ad set of your campaign, you can customize your audience by location, age, gender, interest, relationship status, job title, income, and much more.

Create an Offer for Your Audience

The offer is what will draw the attention to your ad and business. The offer can be anything from a discount, to a store sale, free estimate, etc. The goal of your Facebook ad is to get the user to your website or store location.

Build the ad to Complete the Campaign

Every Facebook ad has text, image, headline, newslink description, and a call to action button. Be sure to fill out the ad with the details of your offer.

If you do not have graphics to use for the ad, Facebook provides free stock images within their Ad Manager. Be sure to select one that will stand out and grab the customer’s attention.

Selecting a photo that stands out and grabs attention will help increase your ads’ engagement. Remember, most people using Facebook’s newsfeed are scrolling through it quickly.

Test, Test, Test

When creating your Ad Set and ads for your campaign, it is best to try multiple audiences and ad variations.

For example, one ad may use a different headline (while everything else remains the same), and another a different image, another a different call-to-action, and so on.

Using ad variations to the same audience allows you to decide which message will generate the best results.

Conclusion

If you follow these tips on local Facebook marketing, you will be well on your way to getting more local exposure for your business. Facebook ads is a very powerful tool for attracting new customers and  staying engaged with current ones. Always make sure you are optimizing your Ad Sets as well as improving on your ads. A little amount of ad spend will go along way.

Need help launching and managing a Facebook ad campaign? Contact www.reachdigitalgroup.com.

Jake Eisenberg
President | Reach Digital Group

Good News for Small Business
May 2, 2018

Good News for National Small Business Week

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It’s National Small Business Week!

From April 29th to May 5th, 2018, the Small Business Administration (SBA) recognizes outstanding entrepreneurs and small business owners from all across the 50 states and U.S. territories.  Statistics gathered by the SBA show the importance of the 29.6 Million small business in our economy.  Here’s just a sample:

SBA Small Business Statistics

In Metro Detroit, there’s a new resource for small business owners!

New Radio Media is not just a Michigan small business; the network offers a variety of options to help small businesses thrive. Launched in 2018, this platform provides local business owners with the tools for success in today’s digital marketplace.

First, you’ll find business radio programming that’s easily accessible. You’ll find advice, insight and ideas on the New Radio Media Business Channel – live streaming shows with a classic radio format and audience interaction.  With video, the choice is yours – listen like it’s radio, watch like it’s TV. You can watch/listen to the live shows on any device, or access on-demand shows whenever you like. The NRMStreamz app lets you listen or watch, wherever your busy life takes you. A growing number of the shows are also available on ITunes.

Second, businesses, organizations, influencers and media personalities can create their own professionally produced video show on the New Radio Media Network for a fraction of what air time on Detroit radio would cost. Your show can be live or pre-recorded (with on-demand archives included) and accessible on any device. Video content is the key to accessing today’s consumer and building your brand.

Finally, this Metro Detroit based streaming network offers affordable advertising for local businesses – or businesses trying to access our local Detroit area market. New Radio Media can air your existing video ad spots, or help you create ads or script and produce custom ads for you. There’s a plan to fit every budget. The best part is that your ads don’t have just a limited run. With archived on-demand shows, your ad has unlimited potential! You’ll be reaching your target market for months – even years – as consumers access on-demand content.

To learn more about New Radio Media, visit www.newradiomedia.com.

Local SEO for Business
May 1, 2018

What is Local SEO and Why Does Your Small Business Need it?

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Local SEO is a highly effective way to market your business online. It helps businesses promote their products and services to their local customers. Your customers are searching online for something the moment they need it. Local SEO will make sure they can find you. Getting your site ranked on search engines like Google involves various different strategies. Business directories such as Yelp, Superpages, Foursquare, Google My Business, and Bing Places for Business are essential to increasing your local ranking.

With 46% of all Google searches being local it is essential to be found on the first page. You can help increase your chances of getting found by your potential customers by working with a local SEO company.

More Local SEO Stats

  • 96% of PC owners conduct local searches
  • 46% of all Google searches are local
  • 64% of local customers use search engines and directories as their main way to find local businesses
  • 50% of local mobile searchers look for business information (like a company’s address or phone number) online
  • A whopping 78% of local mobile searches result in an offline purchase

(Sources: Searchengineland.com and Business2community.com)

Local SEO services offer a very targeted online marketing approach.

Let’s pretend that we had to fix a broken shower. We don’t want to be searching through website after website trying to compare who is the best plumber. We want to find the best plumber now!

If we Google “plumber near me” the search engine will list a bunch of results for local plumbers, including their reviews.

Why Does Local SEO Matter?

Local SEO matters because local customers rely on the Internet to find information about your business. They’re searching for business hours, directions, local store addresses, and more.

Local Pack

In search results, there are two distinct sections: the paid ads and the local pack. With the right local SEO strategy, you should be at the top of the local pack, receiving the highest clickthrough rate.

Why Local SEO is Important

Local search marketing is highly targeted – people are searching for businesses the exact moment they need them.

How Can I Improve My Local SEO Strategy?

Local SEO requires a variety of different strategies:

  • NAP Citations: Name, Address, Phone. Make sure this information is the same across all of your online assets!
  • Local directory listings: Claim and verify all of your listings on local directories including Yelp, Superpages, Foursquare, Merchant Circle.
  • Reviews: Receiving reviews from your customers will help your local SEO trendmously. Solicit reviews and engage in review-building practices on social media and search channels.
  • Localize content: Localize the content on your website using local keywords for cities you are trying to rank for.
  • Schema markup: Add to your HTML to improve the way search engines view your website. Using Local Business Schema gives the search engines local information about your website.

Tips on Local SEO

If you don’t currently have a local SEO strategy, we highly recommend you invest time and energy into it. Customers will need to be able to find you and you want to own all of the online real estate possible for your business. This will increase leads and traffic coming to your business.

Try using some of the following tools to get your website ranking on page 1:

  • Claim and verify your Google My Business listing
  • Make sure your NAP citations are consistent across the web directories that are relevant to your industry
  • Remove duplicate listings on web directories
  • Add Local Business Schema to your website
  • Respond to all reviews
  • Create a review-building strategy
  • Consistently build local backlinks

If your website is not showing up in local search results, you’re missing a big opportunity to grow your local business. Interested in learning more about Local SEO? Visit our website at www.reachdigitalgroup.com.

Jake Eisenberg
President | Reach Digital Group

Live Streaming - New Radio Media
May 8, 2018

No Radio – New Radio

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As the market for traditional media like television, newspapers, and radio continues to shrink, a vast amount of talent is searching for a new creative outlet – and a foothold in the exploding digital media market. Following this wave, advertisers are looking to expand their influence in the digital space. In the competition for audience time and attention, where do you want to be?

Old Radio

According to newly released data from Edison Research:

50% of people aged 18 – 34 said there is no radio in their home.

29% of all ages surveyed have no radio in their home.

Generation Z, projected to account for 40% of all consumers in the U.S. by 2020, shows little interest in traditional media, including radio, having grown up in an on-demand digital environment.

New Radio

Smartphone TrafficFor an advertiser, influencer, or media personality, a digital platform is the key to meeting your audience where they live – in the digital space! It’s not just digital natives like Millennials and Gen-Z – it’s baby boomers, busy moms, and everyone with a digital device.

On average, users check their smartphones 85 times a day, according to a study in the Harvard Business Review.

Today’s consumers want portable content and on-demand access. They’re attracted to unique content they can’t find anywhere else. They want to know what’s happening where they live and work, as well as national and global news.

 

 

New Radio MediaVideo On Demand Traffic is a digital platform that connects with this growing audience for video content. Unlike Detroit radio, local television and print outlets, this network was built to communicate with consumers in the digital space. It’s not a retro-fit of traditional media, it’s NEW media. It’s LIVE streaming shows with a classic radio format. It’s hyper-local programming with global reach. It’s on-demand programming that’s available 24/7. It’s available on any device – and accessible with the NRMStreamz app.

New Radio Media is Business Radio, Arts and Entertainment Radio, Community Radio, Lifestyles Radio, and even Geektainment Radio – with more channels to come. And it’s not radio, it’s VIDEO!

Learn more on the New Radio Media website or call 248-939-9999

Buy a Business
April 11, 2018

Be the Boss – Buy a Business

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You don’t have to wait for that million-dollar idea!
Take the shortcut to success – buy an established business.

Did you know you can buy almost any type of business? Here’s just a short list!

  • Restaurant, fast food, bakery, bar, liquor store
  • Laundromat, dry cleaning facility
  • Gas station, body shop, auto part store, car wash
  • Pharmacy, adult care, senior care, child care
  • Tanning salon, hair salon, spa, fitness
  • Cell phone stores, phone and computer repair
  • Industrial, manufacturing

Everything from ice cream stands to national franchises!

Businesses are bought and sold every day in Metro Detroit and Michigan! Prices can start as low as $20,000.

Why do people buy a business?

  • Job security – you’re the boss!
  • Control your work environment – you call the shots!
  • Helping family out – a family business can help provide employment.
  • Changing gears in your career. Maybe it’s time for something new.
  • Parents buying businesses for their children – the cost can be less than a student loan!
  • It’s the American dream to go into business for yourself!

Why buy a business, rather than start your own?

  • There’s lower risk. An established business has a track record you can review and evaluate.
  • Established businesses are easier for first-time entrepreneurs. You have a proven plan and systems to keep you on track.
  • There’s less trial and error. Training is usually provided by the seller or the franchise.
  • It can be difficult to find traditional financing for a new business, but many owners offer seller financing.
  • When expanding current business operations, it’s often cheaper to buy than build.

Common Mistakes

  • Not doing your homework.
  • Not taking time to carefully evaluate the business.
  • Choosing the wrong type of business.

Do it right!

  • Do your homework, if you choose a business you like, you will put in 110%!
  • Evaluate the business. Ask questions, look at cash flow, assets and inventory.
  • Determine the true value of the business. Dissect the financials and profit and loss statements.

Ask an expert!

Talk to an experienced business broker to find the opportunity that’s right for you.

Biz Buys on New Radio Media

 

Learn more about buying and running a business!

Join Host Armen Nazarian and his guests on Biz Buys
LIVE every Wednesday at 1 pm EST on New Radio Media

Get it on Google Play Download on the App Store

New Radio Media - Live Streaming Video Podcasts on our Business Channel
February 19, 2018

New Radio Media – Business News That’s Wherever You Are!

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New Radio Media has business shows you won’t find on Detroit radio. In fact, the Business Channel lineup now features two live, weekly, interactive video podcasts that you won’t find anywhere else.

Talking Biz covers the latest business trends, both locally and nationwide. The show also spotlights local business news – bringing in entrepreneurs from Detroit and the surrounding areas to talk about how they have overcome obstacles to find their own unique success story. Hosts, Paul Bensman and Peter Perlman (both Detroit area entrepreneurs) add humor and insight with their own anecdotes. The audience is encouraged to call in with questions and comments during this weekly live show. It’s video, so you can watch – or just listen to the show like radio. A live streaming video is available on mobile devices – just get the free New Radio Media app. Missed the live show? Archived episodes are available on demand.  Whether you just listen, watch, or join the conversation, you’ll always find something interesting and be entertaining on “Talking Biz” every Saturday from 8 am – 10 am EST.

Biz Buys is hosted by expert business broker, Armen Nazarian. You might not know it, but there are real estate agents who specialize in helping people buy and sell businesses. You don’t have to start your own business; you can buy an established and proven business. From mom and pop stores to franchise restaurants to dry cleaning plants to assisted living facilities to bars and nightclubs – just about every type of business you can imagine is available for sale in Michigan, especially in the Detroit area. If you’ve been thinking about buying a business, Armen and his guests on “Biz Buys” will help you learn more about the types of businesses that are available, how a business is valued, what businesses are best for new business owners, what franchises are hot, what it’s really like being a business owner, and more. Watch this live video podcast every Wednesday at 1 pm (online or with the free app!), or catch up on episodes you missed with New Radio Media’s on-demand archives.

Don’t depend on one-dimensional Detroit radio stations for business news and insights. Click over to New Radio Media for live streaming business shows – and join the conversation!

March 20, 2018

Rise above your competition with video content

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How will you be heard above all the other voices in the online conversation?
The answer is simple – rise above your competition with video content.

According to industry estimates
One minute of video = 1.8 million words of text in the message communicated.

Detroit radio and news outlets can’t provide the value and the reach you need. Video is the most efficient and effective way to get your message across, promote your business, become an influencer and build your brand. Communication today is visual. If you want to sell it, they have to see it!

WHEN IT COMES TO ADVERTISING, VIDEO = VALUE.

Video effectively and efficiently reaches your customers where they live – on an undeniably massive scale.

Video content is the key to getting your message across – whether you’re a retailer, a service provider, an entertainer, or an online personality, you need video. Video content sets you above podcasts and other audio/only platforms like radio.

  • Tell your story
  • Build your brand
  • Meet your customers in a new space
  • Tap into the best value in multi-channel marketing

New Radio Media is producing and streaming original video content from our studio in Farmington Hills, Michigan. While our programming has global reach, our focus is providing an incubator for local talent and a forum for interests and issues in the Metro Detroit area and the state of Michigan. We offer live/interactive shows as well as on demand episodes. Our NRMStreamz app gives our audience access to our programming any time and anywhere.  The shows and app are free, no subscriptions or fees!

We offer a unique opportunity to local business owners, organizations, educators and entertainers by providing affordable, professional video production services and advertising options.

Broadcast: Be the star of your own weekly live streaming show – with audience participation and previous episodes available on demand.

Advertise: Sponsor an entire show or buy advertising spots. We have ad spots for every budget and an in-house production company will work with you to create effective and professional video ads.

New Radio MediaJUMP INTO THE LIVE MEDIA STREAM!

Our live streaming/on demand programming offers you a winning formula:

 VALUE+REACH=REWARD.

Hosting and advertising spots are available.
Contact us to learn more.

April 21, 2017

You Have to Be Seen to be Heard

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For advertisers, educators, entrepreneurs and influencers, the message is clear. From here on, if you want to be heard, you have to be SEEN.

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