Category: Shows



August 2, 2018

Detroit Radio Personalities Jump into Live Streaming Video

0 comments

Since its launch in April 2018, local live streaming network, New Radio Media, has built a stellar lineup of morning shows featuring popular personalities from Detroit’s terrestrial radio scene. The switch to a live video format gives these veterans of Detroit radio a chance to meet their fans “face to face” every day. The audience has the option of watching or just listening, live or on-demand – with access from any device using the NRMStreamz app.

Weekdays from 8 am – 1 pm, you’ll find an array of local-interest programming – politics, news, pop culture, humor and more.

At Home with the McAllisters

The morning lineup starts at 8 am in the basement studio of At Home with the McAllisters. From their home base, Bill and his wife, Danielle, talk about local news, celebrities, pop news, trends, trivia, and just about anything – and anyone – that piques their interest.  It’s a fast-paced and funny two-hour morning show that will energize your day.

Hosts:

Bill McAllister has been making Detroiters laugh for nearly twenty years as a radio broadcaster and local media fixture. Detroit area listeners will remember him from top ranking morning drive radio shows, “The Jay and Bill Show” and the “Stoney and Bill Show” on 97.1 The Ticket. After hosting his own morning radio show for the past decade, Bill made the transition to live streaming video – the next wave in broadcasting. Bill knows the area better than any local media personality, and he’s excited about the hyper-local focus of New Radio Media’s programming.

Bill’s co-host is his wife, Danielle Carlomusto. Danielle has been making music and entertaining Detroiters for nearly 15 years, with stints at WNIC, The Beat, and WYCD.

Pop That Culture

At 10 am, Pop That Culture brings you the latest pop news – from celebrity news to trending trivia. Everything from TV and movies to food, local life, and nerdy stuff. It’s a fun, fast hour where long-time friends Sara and Joe do a daily download of what’s on their radar.

Hosts:

Sara Fouracre  previously brought her own special twist on news, celebrity gossip, and daily life to popular shows like “Mojo in the Morning” on Channel 955 and “Stoney and Bill” on 97.1 The Ticket.

Joe Santos landed a radio gig at WHYT-FM in Detroit while attending college. After college, he spent time at WRIF-FM, WXDG-FM, and four years in New York with MTV Networks with a stop at WLVQ-FM in Columbus before returning to Detroit where he was on the air at WDRQ-FM. Joe later became Creative Services Director at WKRK-FM, then an on-air personality on WDVD-FM with the popular AM drive show, “The Blaine Fowler Morning Show.”

The Craig Fahle Show

At 11 am, the two-hour Craig Fahle Show begins. This daily talk show focuses on current events in Metro Detroit and the state of Michigan. From local happenings to global news…if it impacts or interests the Metro Detroit community, you’ll hear about it on the Craig Fahle Show. Craig’s guests include journalists, experts, politicians, business leaders, and others making a difference in the shared community. The show offers fact-based, honest and open discussion and debate about complex issues – with an emphasis on respectful presentations of opposing views. The show sheds light on difficult subjects in a way that is informative, entertaining, and interactive. Callers and social media interaction fuel the discussion. On a lighter note, the  “Friday Follies” are a humorous look at both the big stories and some of the more offbeat happenings of the week.

Host:

Craig Fahle is well known and respected in the Metro Detroit radio market, having spent more than twenty years as a public radio journalist. He won numerous awards for both his reporting and his daily public affairs program, “The Craig Fahle Show”, which aired for seven years on WDET. Over the course of his talk show, Craig conducted more than ten thousand interviews.

Craig Fahle spent the past four years as Director of Public Affairs for the Detroit Land Bank Authority. Prior to joining the DLBA, he worked at NPR affiliate WDET-FM in Detroit, NPR affiliate WFAE in Charlotte, NC, and at the Michigan Public Radio network in Lansing, Michigan. In his time at WDET, he was a reporter, news anchor, editor, talk show host, and finally General Manager for programming. He was assistant news director at WFAE, and was the State Capitol correspondent for the statewide Michigan Public Radio network.

The Transition…

These former radio show hosts are opening new doors for the Detroit radio audience on this live streaming platform.  The option to view morning talk shows as video brings added excitement and gives the hosts a chance to bring physical comedy and a personal connection to the mix.  The NRMStreamz app makes shows available from any device, and on-demand archives let fans catch up whenever they like.  All in all, there’s a lot to like about radio hosts jumping into live streaming video!

Geektainment Weekly on New Radio Media
July 30, 2018

First Ever Michigan Comic Con!

0 comments

This August, many geeks will be flocking down to Cobo Arena to check out the first ever Michigan Comic Con! This con is fully loaded with everything to satisfy your geeky appetite. Featuring appearances from such notable guests as, Michigan native and voice acting legend, Billy West, the original Red Ranger himself, Austin St. John, as well as the one and only Darth Maul, Ray Park… and so many more iconic names from across all forms of “Geek Media.”

Michigan Comic Con will cater to the fanboy, or fangirl, in you. Along with the previously mentioned celebrity guests, the con will also feature booths containing comic books, magazines, toys, games, cosplay, artwork, sketches and apparel. You can even check out one of the handful of cool panels and events going on throughout the weekend. So come join the Geektainment Gang as they explore and share the excitement and awesomeness of the weekend!

Michigan Comic Con debuts on August 17-19, 2018, at the Cobo Center – Hall C. Tickets range from $30-$60, and kids 12 and under are admitted for free. With so many things to see and do, what are you waiting for? Don’t miss out on being part of this historic con. Michigan Comic Con is produced and promoted by Imaginarium LLC, who produce four other comic conventions around the country.

For information regarding hours, guests announced so far, programming, and other details about Michigan Comic Con, visit: https://michigancomiccon.com/

 

Andy Bisaha
Head of Post Production at NRM
Co-Host of Geektainment Weekly on New Radio Media

July 12, 2018

Why Your Marketing Should Focus on Seniors

0 comments
Marketers take note! The aging population explosion is here!

The U.S. has reached a new milestone – a population of over 50 million seniors for the first time in our nation’s history.
The senior population is expected to climb to 83,000,000 by 2050.

While you’re distracted by Millennials and Gen Z, you could be missing a rapidly expanding market for products, services, entertainment and information:

  • Nearly 10,000 baby boomers will turn 65 each day over the next 15 years.
  • By 2060, Census Bureau projections show adults age 65 and over will account for nearly a quarter of the U.S. population! That’s almost 95 million consumers!

(source: Census.gov)

We’re Digital – and Social!

Forbes notes that Baby Boomers, are particularly active consumers when it comes to video – and they share their finds!

“54% of boomers and seniors watch videos online, with entertainment and utility as their main reasons.”

“36% visit an online video website, 31% forward a video or link and 22% post a video on social media.”
Nearly half of seniors 65+ have a smart phone. Given that 73% of the 50-64 age group, currently own a smart phone, the number of 65+ smart phone users will climb as that group enters the mix.

Among older adults who use the internet, 71% go online every day or almost every day, and an additional 11% go online three to five times per week.

(Source: Pew Research)

We’re Living and Working Longer!

The average life expectancy at birth in 2010 was 10.5 years longer than what it was in 1950.
We’re living longer. We’re also working longer, either by choice or by economic necessity.

CNBC Reports a hot job market for people over 50! More companies are hiring experienced senior workers in this tight labor market.
According to the Bureau of Labor Statistics, the unemployment rate for those ages 55 and over is just 3.2 percent as of February 2018. That’s lower than the current unemployment rate of 4.1 percent for the entire U.S. population and a steep 14.4 percent for teens.

Seniors are the Demographic Marketers Can’t Afford to Ignore!

The senior market offers an often-overlooked opportunity when it comes to content creation and ad spending. 65+ is a steadily growing consumer base of people who are living longer, working longer, and already very active in the online marketplace. Baby Boomers are (and will continue to be) a huge and valuable target market – especially in the digital space. There is a growing demand for digital content that will attract, access and engage the senior consumer. This content creates advertising opportunities for services, products, entertainment, education, and information targeting this demographic. Those who join that digital conversation will reap the rewards!


Gracefully Greying on New Radio MediaGracefully Greying on New Radio Media

Advertising and sponsorship opportunities are available.
Contact info@NewRadioMedia.com for details.

Get it on Google PlayDownload on the App Store

Gracefully Greying explores aging issues that are as inevitable as death and taxes.
If you are over 50 – or have parents over 50 – this show is for you!
We’ll help you navigate the many challenges of aging. Each show will focus on a single topic, such as, financial issues, legal issues, medical issues and psychological issues, with a guest who is an expert in that field.

Facebook Ads
May 29, 2018

Why Use Facebook Ads For Your Business

0 comments

Why use Facebook ads?

Facebook advertising is now one of the most effective tools to help grow your local business, create loyal customers, and generate new leads and sales. With a low barrier to entry there is no better time to start than now.

If you want more people to walk through the door of your…

  • Restaurant
  • Clothing store
  • Dental office
  • Bar
  • Or any local establishment

There’s no better way to promote your business than by using Facebook ads.

Getting Started with Facebook ads

You can access the Facebook ads dashboard by going to https://www.facebook.com/ads/manager.

From there, you are given the option to create a new Facebook campaign.

There are a few different types of Facebook ads that work best for local businesses.

  1. Boost your posts
  2. Promote your Page
  3. Send people to your website
  4. Reach people near your business
  5. Raise attendance at your event
  6. Get people to claim your offer
  7. Collect leads for your business

How to Choose Your ad Type

When you go to create a new Facebook ad, you will be presented with a list of 11 different options. 7 of which were listed above.

Setting up the ads will be similar to each other. After selecting the campaign objective you will be brought to a section to choose your audience and the budget. This section is called your Ad Set.

You can create multiple ad sets per campaign. Each Ad Set can have different targeting options allowing you to test which works the best for your local business.

Define Budget and Spend

Facebook allows you to have complete control over your money. As an advertiser, you can define how much you want to spend. You have the option to set a daily budget, as well as a budget over the lifetime of the campaign.

Picking the Right Audience for Your Ad Set

Before you can start selling to your audience on Facebook, you need to know who you are trying to target. That means you need to know who the ideal customer is, where they are, and what they plan on buying.

Local businesses have the upperhand when it comes to their target market. These potential customers live near or around your location.

How to set up a Facebook audience

Once in the ad set of your campaign, you can customize your audience by location, age, gender, interest, relationship status, job title, income, and much more.

Create an Offer for Your Audience

The offer is what will draw the attention to your ad and business. The offer can be anything from a discount, to a store sale, free estimate, etc. The goal of your Facebook ad is to get the user to your website or store location.

Build the ad to Complete the Campaign

Every Facebook ad has text, image, headline, newslink description, and a call to action button. Be sure to fill out the ad with the details of your offer.

If you do not have graphics to use for the ad, Facebook provides free stock images within their Ad Manager. Be sure to select one that will stand out and grab the customer’s attention.

Selecting a photo that stands out and grabs attention will help increase your ads’ engagement. Remember, most people using Facebook’s newsfeed are scrolling through it quickly.

Test, Test, Test

When creating your Ad Set and ads for your campaign, it is best to try multiple audiences and ad variations.

For example, one ad may use a different headline (while everything else remains the same), and another a different image, another a different call-to-action, and so on.

Using ad variations to the same audience allows you to decide which message will generate the best results.

Conclusion

If you follow these tips on local Facebook marketing, you will be well on your way to getting more local exposure for your business. Facebook ads is a very powerful tool for attracting new customers and  staying engaged with current ones. Always make sure you are optimizing your Ad Sets as well as improving on your ads. A little amount of ad spend will go along way.

Need help launching and managing a Facebook ad campaign? Contact www.reachdigitalgroup.com.

Jake Eisenberg
President | Reach Digital Group

Good News for Small Business
May 2, 2018

Good News for National Small Business Week

0 comments
It’s National Small Business Week!

From April 29th to May 5th, 2018, the Small Business Administration (SBA) recognizes outstanding entrepreneurs and small business owners from all across the 50 states and U.S. territories.  Statistics gathered by the SBA show the importance of the 29.6 Million small business in our economy.  Here’s just a sample:

SBA Small Business Statistics

In Metro Detroit, there’s a new resource for small business owners!

New Radio Media is not just a Michigan small business; the network offers a variety of options to help small businesses thrive. Launched in 2018, this platform provides local business owners with the tools for success in today’s digital marketplace.

First, you’ll find business radio programming that’s easily accessible. You’ll find advice, insight and ideas on the New Radio Media Business Channel – live streaming shows with a classic radio format and audience interaction.  With video, the choice is yours – listen like it’s radio, watch like it’s TV. You can watch/listen to the live shows on any device, or access on-demand shows whenever you like. The NRMStreamz app lets you listen or watch, wherever your busy life takes you. A growing number of the shows are also available on ITunes.

Second, businesses, organizations, influencers and media personalities can create their own professionally produced video show on the New Radio Media Network for a fraction of what air time on Detroit radio would cost. Your show can be live or pre-recorded (with on-demand archives included) and accessible on any device. Video content is the key to accessing today’s consumer and building your brand.

Finally, this Metro Detroit based streaming network offers affordable advertising for local businesses – or businesses trying to access our local Detroit area market. New Radio Media can air your existing video ad spots, or help you create ads or script and produce custom ads for you. There’s a plan to fit every budget. The best part is that your ads don’t have just a limited run. With archived on-demand shows, your ad has unlimited potential! You’ll be reaching your target market for months – even years – as consumers access on-demand content.

To learn more about New Radio Media, visit www.newradiomedia.com.

Local SEO for Business
May 1, 2018

What is Local SEO and Why Does Your Small Business Need it?

0 comments

Local SEO is a highly effective way to market your business online. It helps businesses promote their products and services to their local customers. Your customers are searching online for something the moment they need it. Local SEO will make sure they can find you. Getting your site ranked on search engines like Google involves various different strategies. Business directories such as Yelp, Superpages, Foursquare, Google My Business, and Bing Places for Business are essential to increasing your local ranking.

With 46% of all Google searches being local it is essential to be found on the first page. You can help increase your chances of getting found by your potential customers by working with a local SEO company.

More Local SEO Stats

  • 96% of PC owners conduct local searches
  • 46% of all Google searches are local
  • 64% of local customers use search engines and directories as their main way to find local businesses
  • 50% of local mobile searchers look for business information (like a company’s address or phone number) online
  • A whopping 78% of local mobile searches result in an offline purchase

(Sources: Searchengineland.com and Business2community.com)

Local SEO services offer a very targeted online marketing approach.

Let’s pretend that we had to fix a broken shower. We don’t want to be searching through website after website trying to compare who is the best plumber. We want to find the best plumber now!

If we Google “plumber near me” the search engine will list a bunch of results for local plumbers, including their reviews.

Why Does Local SEO Matter?

Local SEO matters because local customers rely on the Internet to find information about your business. They’re searching for business hours, directions, local store addresses, and more.

Local Pack

In search results, there are two distinct sections: the paid ads and the local pack. With the right local SEO strategy, you should be at the top of the local pack, receiving the highest clickthrough rate.

Why Local SEO is Important

Local search marketing is highly targeted – people are searching for businesses the exact moment they need them.

How Can I Improve My Local SEO Strategy?

Local SEO requires a variety of different strategies:

  • NAP Citations: Name, Address, Phone. Make sure this information is the same across all of your online assets!
  • Local directory listings: Claim and verify all of your listings on local directories including Yelp, Superpages, Foursquare, Merchant Circle.
  • Reviews: Receiving reviews from your customers will help your local SEO trendmously. Solicit reviews and engage in review-building practices on social media and search channels.
  • Localize content: Localize the content on your website using local keywords for cities you are trying to rank for.
  • Schema markup: Add to your HTML to improve the way search engines view your website. Using Local Business Schema gives the search engines local information about your website.

Tips on Local SEO

If you don’t currently have a local SEO strategy, we highly recommend you invest time and energy into it. Customers will need to be able to find you and you want to own all of the online real estate possible for your business. This will increase leads and traffic coming to your business.

Try using some of the following tools to get your website ranking on page 1:

  • Claim and verify your Google My Business listing
  • Make sure your NAP citations are consistent across the web directories that are relevant to your industry
  • Remove duplicate listings on web directories
  • Add Local Business Schema to your website
  • Respond to all reviews
  • Create a review-building strategy
  • Consistently build local backlinks

If your website is not showing up in local search results, you’re missing a big opportunity to grow your local business. Interested in learning more about Local SEO? Visit our website at www.reachdigitalgroup.com.

Jake Eisenberg
President | Reach Digital Group

Alcohol and your brain
May 9, 2018

Alcohol and Cognitive Decline

0 comments
One of the common questions I get in my office is, “what effects does alcohol have on our brain as we age?”

While it’s known that heavy alcohol intake can cause a loss of brain cells, most studies have found that light to moderate drinking is not harmful and some have suggested it may help age related cognitive impairment. For instance, a Finnish study in the Journal of Alzheimer’s Disease in 2011 found that middle aged light or moderate drinkers were less likely to develop cognitive impairment two decades later than teetotalers or heavy drinkers.

Heavy drinking is defined as three or more drinks per day. Besides the amount of alcohol, the pattern of drinking was found to be an independent risk factor for a loss of memory and cognitive impairment even after controlling for total alcohol consumption. This goes against the argument that my patients sometimes try to use, “I only drink on weekends.” Clearly, four or five drinks (even glasses of wine or beer) is a formula to cut both the quality and quantity of years from your life.

Another study in the same journal, which followed people from the San Diego area over a 20-year period, found that those who reported drinking five to seven days a week were more likely to live to age 85 without significant cognitive impairment than non drinkers. However, a British study in the British Medical Journal seemed to undermine the idea that drinking is good for the brain. The study followed 527 healthy people for 30 years and correlated their drinking habits with results of periodic cognitive testing as well as findings on an MEI scan. Not surprisingly, heavy drinking was associated with the highest risk of hippocampus atrophy. The hippocampus is the part of the brain that is is involved in memory and spatial navigation and other abnormalities. Even moderate drinking was linked to an increased risk of hippocampal atrophy compared to abstinence.

Based on the data, I don’t want to insist upon everyone becoming a teetotaler, but when it comes to your brain health, less is more.


Dr. Bragman - Host of Prescription for Your Health on New Radio Media

About the Author:

Dr. Jim Bragman
Host of Prescription For Your Health on New Radio Media

Get it on Google Play Download on the App Store

A highly successful Doctor with a practice in West Bloomfield, Michigan, Jim is also an award-winning broadcast journalist who has served as the “on-air” medical expert for various Detroit radio stations, including: WWJ Radio in Detroit (CBS owned and operated), WJBK-TV (Detroit’s FOX network affiliate) and WKBD in Detroit. He has over 20 years of experience in the medical media industry, including nine years as a national radio medical expert for CNN.

Dr. Jim Bragman has 30 years of experience in private practice, and is also a clinical teacher of medicine at the Wayne State and Michigan State University College of Osteopathic Medical Schools.

Live Streaming - New Radio Media
May 8, 2018

No Radio – New Radio

0 comments

As the market for traditional media like television, newspapers, and radio continues to shrink, a vast amount of talent is searching for a new creative outlet – and a foothold in the exploding digital media market. Following this wave, advertisers are looking to expand their influence in the digital space. In the competition for audience time and attention, where do you want to be?

Old Radio

According to newly released data from Edison Research:

50% of people aged 18 – 34 said there is no radio in their home.

29% of all ages surveyed have no radio in their home.

Generation Z, projected to account for 40% of all consumers in the U.S. by 2020, shows little interest in traditional media, including radio, having grown up in an on-demand digital environment.

New Radio

Smartphone TrafficFor an advertiser, influencer, or media personality, a digital platform is the key to meeting your audience where they live – in the digital space! It’s not just digital natives like Millennials and Gen-Z – it’s baby boomers, busy moms, and everyone with a digital device.

On average, users check their smartphones 85 times a day, according to a study in the Harvard Business Review.

Today’s consumers want portable content and on-demand access. They’re attracted to unique content they can’t find anywhere else. They want to know what’s happening where they live and work, as well as national and global news.

 

 

New Radio MediaVideo On Demand Traffic is a digital platform that connects with this growing audience for video content. Unlike Detroit radio, local television and print outlets, this network was built to communicate with consumers in the digital space. It’s not a retro-fit of traditional media, it’s NEW media. It’s LIVE streaming shows with a classic radio format. It’s hyper-local programming with global reach. It’s on-demand programming that’s available 24/7. It’s available on any device – and accessible with the NRMStreamz app.

New Radio Media is Business Radio, Arts and Entertainment Radio, Community Radio, Lifestyles Radio, and even Geektainment Radio – with more channels to come. And it’s not radio, it’s VIDEO!

Learn more on the New Radio Media website or call 248-939-9999

Buy a Business
April 11, 2018

Be the Boss – Buy a Business

0 comments
You don’t have to wait for that million-dollar idea!
Take the shortcut to success – buy an established business.

Did you know you can buy almost any type of business? Here’s just a short list!

  • Restaurant, fast food, bakery, bar, liquor store
  • Laundromat, dry cleaning facility
  • Gas station, body shop, auto part store, car wash
  • Pharmacy, adult care, senior care, child care
  • Tanning salon, hair salon, spa, fitness
  • Cell phone stores, phone and computer repair
  • Industrial, manufacturing

Everything from ice cream stands to national franchises!

Businesses are bought and sold every day in Metro Detroit and Michigan! Prices can start as low as $20,000.

Why do people buy a business?

  • Job security – you’re the boss!
  • Control your work environment – you call the shots!
  • Helping family out – a family business can help provide employment.
  • Changing gears in your career. Maybe it’s time for something new.
  • Parents buying businesses for their children – the cost can be less than a student loan!
  • It’s the American dream to go into business for yourself!

Why buy a business, rather than start your own?

  • There’s lower risk. An established business has a track record you can review and evaluate.
  • Established businesses are easier for first-time entrepreneurs. You have a proven plan and systems to keep you on track.
  • There’s less trial and error. Training is usually provided by the seller or the franchise.
  • It can be difficult to find traditional financing for a new business, but many owners offer seller financing.
  • When expanding current business operations, it’s often cheaper to buy than build.

Common Mistakes

  • Not doing your homework.
  • Not taking time to carefully evaluate the business.
  • Choosing the wrong type of business.

Do it right!

  • Do your homework, if you choose a business you like, you will put in 110%!
  • Evaluate the business. Ask questions, look at cash flow, assets and inventory.
  • Determine the true value of the business. Dissect the financials and profit and loss statements.

Ask an expert!

Talk to an experienced business broker to find the opportunity that’s right for you.

Biz Buys on New Radio Media

 

Learn more about buying and running a business!

Join Host Armen Nazarian and his guests on Biz Buys
LIVE every Wednesday at 1 pm EST on New Radio Media

Get it on Google Play Download on the App Store